William Laing
William is the Chairman and Founder of LaingBuisson, a well-known healthcare economist and a leading commentator on healthcare and social care. His views are often quoted in the media and he is frequently speaks at conferences and participates in policy think tanks.
Before founding LaingBuisson in 1976, William worked for the Association of the British Pharmaceutical Industry and the Office of Health Economics where he was Deputy Director.
He has a BSc Econ from the London School of Economics.
Henry Elphick
Henry is Chief Executive Officer of LaingBuisson. In addition he is Non-Executive Chairman of Elizabeth Finn Homes, an advisor to the International Longevity Centre, and a trustee of Turn2Us, a national charity fighting poverty in the UK.
Henry was an investment banker for nearly 20 years, advising healthcare companies across Europe. He started his career as a lawyer with Linklaters in London, New York and Washington before moving into banking with Rothschild, UBS Investment Bank and Jefferies, where he was Joint Head of European Healthcare Investment Banking.
He has an MA in Law from the University of Oxford.
Heidi Nicholson
Heidi is Chief Operating Officer with responsibility for compliance and HR and our consultancy business, including responding to Requests For Proposal and tenders. Heidi volunteers with Friends of Streatham Common, managing the Friends’ volunteer database.
Heidi was previously the Business Manager supporting the Chief Executive Officer of the Alzheimer’s Society. Prior to that Heidi served as Senior Parliamentary Assistant to Jonathan Evans MP and was Deputy Director of Research, Tribal plc and a researcher at Veredus, the resourcing division of Capita plc.
She has BA (Hons) in Italian and French (First Class) from the University of Reading, and a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.
Sarah Ward
Sarah is the Commercial Director for LaingBuisson. She leads on marketing and international business development, is responsible for the events business and our market-leading websites.
Sarah started her career in website development and account management with the specialist healthcare digital media agency Acumen Solutions, before moving to an Associate Director role at em:seven, a communication agency specialising in e-media and events within the healthcare sector. She joined what is now LaingBuisson International in 2011 after running her own consulting firm for 10 years.