In this section
ABOUT LAINGBUISSON
William Laing founded LaingBuisson with Agnes Buisson-Laing over 30 years ago and the company has been serving clients with insights, analysis and data on market structures, policy and strategy across healthcare, social care and education ever since.
Today it is a leading business intelligence provider built around its data capabilities. Many years of survey data, often with valuable time series, insights from consulting projects, long term relationships with providers, governments and regulators and accumulated experience have created a unique repository of knowledge.
LaingBuisson is the chosen provider of independent sector healthcare market data to the UK Government’s Office for National Statistics.
That knowledge is shared daily online and in print in the LaingBuisson journals, in the market reports and at conferences and seminars.
Our experienced consultants are a key part of that knowledge transfer. They execute strategy and management consulting projects for clients, author our market reports, contribute to our journals and are content leads for our conferences. Supported by our research and data teams and with access to our extensive proprietary data and data collection capabilities, this means they are subject matter experts, often with an extensive network of CEO level relationships, enabling them to quickly and cost-effectively add value.
LaingBuisson continues to focus on delivering content to its clients, increasingly digitally, either through mobile-friendly websites, dashboards to download reports and the supporting data in Excel, social media platforms or via our cloud-based data tools.
Our strategy is to focus exclusively on the business-to-business market, targeting senior executives and decision-makers, and over time for the key markets and geographies offer insightful business intelligence from:
- in-depth market reports
- relevant market datasets and provider directory
- conferences to create market-specific networks and to stimulate discussion of the key themes and trends
- journals covering market-specific developments
- strategy consulting projects for more detailed analysis
OUR VALUES
WHAT WE STAND FOR
Our purpose is to provide high quality, insightful business intelligence to our clients and fulfilling work for our people. We are in business to be profitable, but it is the way we do business that defines us.
Our approach is based on three defining principles:
Integrity
- We have a reputation for integrity, impartiality and independence. Our objectivity, transparency and experience are central to our success story.
- We have a thirty-year track record serving the healthcare and social care sectors with the highest quality business intelligence and data.
- We are trusted and respected for the work we do, and this means that providers, advisors, commissioners and investors look to LaingBuisson’s work when they need to make key decisions.
- We are the chosen provider of data on the independent healthcare sector to the UK’s Office for National Statistics.
Teamwork
- We value and trust our colleagues and believe a strong and motivated team fosters the best service to our customers.
- We promote diversity and respect the views of others and foster an environment where people trust and feel safe putting forward their opinions.
- We seek commitment and good performance, and recognising people spend a great deal of time at work, aim to inject a sense of fun alongside the serious business of getting a good job done well.
- We value collaboration both internally and with our partners and all undertake to facilitate this through good communication.
Service
- We seek first and foremost to please our customers. We keep our promises and act honestly.
- We listen to our customers and, where appropriate, offer appropriate challenge to ensure we provide them with the products and services that they really need.
- We commit to giving our customers superlative service, whether this means the timely delivery of products, returning a call or email promptly, or ensuring they are kept up to date on the progress of projects.
- We have an entrepreneurial spirit – we are proactive in seeking opportunities and creative in providing solutions.
THE TEAM
EXECUTIVE COMMITTEE
JON BUTLER

Chief Operating Officer
Jon is responsible for the operational and commercial performance of LaingBuisson…
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MARIA DAVIES

Head of Content, Editor of HealthcareMarkets
Maria has more than two decades’ experience as a business and financial journalist…
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DAN ROBINSON

Head of Business and Client Relations
ADVISORY BOARDS
Our LaingBuisson health and social care advisory boards bring together experienced leaders with backgrounds in policy, research, investment, commissioning and delivery to help guide our work and strengthen our impact. Board members provide independent insight, strategic advice, and practical expertise drawn from years of experience supporting care systems, patients and service users. Their diverse perspectives ensure that our approach remains informed, forward-thinking, and grounded in real-world practice.
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CAREERS
Established more than 30 years ago, LaingBuisson is one of the foremost providers of business intelligence in healthcare and social care intelligence. We are also a leading name in medical travel and tourism and the owner of a number of websites which connect consumers to private consultants, clinics and hospitals both in the UK and overseas.
We are a small and growing business and offer a range of opportunities and career paths, including the chance to work in different fields should the opportunity arise.
We are committed to finding, training and growing the most talented employees. We are an equal opportunities employer and all qualified applicants will be considered for employment regardless of age, disability, gender reassignment, marriage/civil partnership, pregnancy/maternity, race, religion/belief, sex or sexual orientation.
PROUD TO SUPPORT THE CARE WORKERS’ CHARITY
Care workers give so much and yet sometimes it’s the care workers themselves who need assistance. This is where The Care Workers’ Charity (CWC) steps in.
CWC was founded in 2009 with the mission of preventing care workers from falling into financial hardship. For over a decade, the Charity has supported thousands of individuals working in social care with hardship grants to help them cope with emergencies such as loss of income, illness, homelessness and bereavement.












